About this class

Class Description

Hello everyone! Welcome back - in this class I wanted to focus on a tutorial for my creative business series. Marketing is an incredibly important aspect of running a creative business as a freelancer. Whether you are marketing your services or products, you have to get the word out to potential customers. The whole idea of If you build it, they will come is a fallacy - why? Because they won’t come to you if they don’t know about you. This is why I think internet businesses have taken off, people have been able to find really smart and strategic ways of getting their name out there using online resources like email and social media.

Yet, I feel like a lot of small business concepts and marketing ideas are shrouded in buzzwords and multi level marketing speak that can be complicated and convoluted for most people to understand. So, in this tutorial I am going to break down these ideas for you so that you can apply them to your own creative or small business. 

What You will be learning

Today, we will be focusing on the importance of marketing plans and why they are an integral part to any freelance or small business strategy - whether you are a creative or not, this video will help ya. I’ll be helping you create your very own marketing plan.

My degrees and much of my career experiences have been focused in marketing and creative design. A lot of the courses I teach at the university focus on Marketing and Promotion. Many people can get turned off by the sales-y sounding pitches that surround digital marketing in the online space — I have found that while some of these can be helpful, some are  complicating basic general business and marketing strategies. I’m going to simplify the process of developing an in-depth marketing plan that will lead to actionable steps you can take to market your brand, product or services. 

I will be walking you through a printable marketing plan that I created just for this tutorial - make sure you print it out for the final class project.  You can find it in the class resources - I've included a zip file with the JPEG versions and a PDF file of the plan. 

What are Marketing Plans?

So, marketing plans - what are they? A marketing plan essentially helps you decide how you will sell your products or services to consumers. It also helps you focus on the key people who are most likely to buy your product or use your service. Just like a business plan, I consider it a roadmap to success for your brand. I also consider it what I call a living document - because it is likely to go through many iterations and change based on the needs of your company and consumers. 

Music by Reggie San Miguel - Choices. - https://thmatc.co/?l=578FF93

Course curriculum

    1. SS-FREE-1

    1. SS-FREE-2

    1. SS-FREE-3

    1. SS-FREE-4

    1. SS-FREE-5

    1. SS-FREE-6

About this course

  • Free
  • 7 lessons
  • 0.5 hours of video content

Discover your potential, start creating today!

Pricing options

Select from 3 different options

Additional products

Meet your Instructor

Jennifer Lezan

Designer | Illustrator | Educator

Hello! Welcome to The Creative Studio | Learn-Design-Create, my name is Jen. I am a Chicago-born Latinxer (I'm a proud Puerto Rican and Mexican American) millennial, an educator, and a freelance creative with experience in graphic design, digital media, illustration and surface pattern design. I am also a mother of two who is in on a mission to reach all the creative goals I've set for myself while trying my best to be a positive influence on the world. I have 10+ years of experience in the fashion and creative marketing industry in both the corporate world and teaching as a professor in Higher Education. Over the last 3+ years, I have taught and connected with over 13,000 students online. I am working on building course offerings that bring people a new perspective and opportunity to take your design and art skills to a new level. I am pushing for continued growth, running my indie studio, Bella+Sophia Creative, while also using my skills to help others interested in starting a career in the creative industries. My hope is to inspire others through creativity and help you find your creative voice. I look to inspire others as much as I look to be inspired. I'm so excited to get to know all of you! I am SO glad YOU are here!

Social proof: testimonials

“I'm new to using Affinity Designer and was able to follow this class easily. This was a great class and I'm excited that I feel more comfortable with Affinity Designer on the iPad. Thank you so much! Posted about 1 year ago”

Marlena Larson

“I started as a complete novice but now I have a solid foundation to continue making my own stickers. The class project was incredibly helpful and Jenny thoroughly guides us through each step. She isn't verbose and gets to the point without compromising clarity. YouTube videos cannot compare to the quality of this class.”

Grace Nutt

“This was such a detailed, and wonderful class on creating digital stickers. It’s a skill I’ve been trying to master for a while and Jenny made the process so easy. Loved it.”

Cardwell and Ink Design