Class Description
Hello everyone! Welcome back - in this class I wanted to focus on a tutorial for my creative business series. Marketing is an incredibly important aspect of running a creative business as a freelancer. Whether you are marketing your services or products, you have to get the word out to potential customers. The whole idea of If you build it, they will come is a fallacy - why? Because they won’t come to you if they don’t know about you. This is why I think internet businesses have taken off, people have been able to find really smart and strategic ways of getting their name out there using online resources like email and social media.
Yet, I feel like a lot of small business concepts and marketing ideas are shrouded in buzzwords and multi level marketing speak that can be complicated and convoluted for most people to understand. So, in this tutorial I am going to break down these ideas for you so that you can apply them to your own creative or small business.
What You will be learning
Today, we will be focusing on the importance of marketing plans and why they are an integral part to any freelance or small business strategy - whether you are a creative or not, this video will help ya. I’ll be helping you create your very own marketing plan.
My degrees and much of my career experiences have been focused in marketing and creative design. A lot of the courses I teach at the university focus on Marketing and Promotion. Many people can get turned off by the sales-y sounding pitches that surround digital marketing in the online space — I have found that while some of these can be helpful, some are complicating basic general business and marketing strategies. I’m going to simplify the process of developing an in-depth marketing plan that will lead to actionable steps you can take to market your brand, product or services.
I will be walking you through a printable marketing plan that I created just for this tutorial - make sure you print it out for the final class project. You can find it in the class resources - I've included a zip file with the JPEG versions and a PDF file of the plan.
What are Marketing Plans?
So, marketing plans - what are they? A marketing plan essentially helps you decide how you will sell your products or services to consumers. It also helps you focus on the key people who are most likely to buy your product or use your service. Just like a business plan, I consider it a roadmap to success for your brand. I also consider it what I call a living document - because it is likely to go through many iterations and change based on the needs of your company and consumers.
Music by Reggie San Miguel - Choices. - https://thmatc.co/?l=578FF93
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Ala Carte | Individual Course
In this course, we are going to be learning about and designing social media templates in Affinity designer on our iPad that we can use over and over again to plan and organize our social media content.
In this course we are going to be learning about and designing our own digital zine! I will offer some insights on designing and creating for zines and show you how you can make your own zine using affinity publisher and the online platform issuu.com
In this class will will learn about design for good and go beyond just theory and find ways to apply it in our every day practice and in our communities. I will then walk you through creating your own cause related project in Affinity Designer.
In this course, we are going to be building on establishing our brand identity through a packaging suite. We will explore the design process in Affinity Designer.
In this course, we are going to go over the Basics of branding, understanding what a brand identity is and why it is important for your creative small business or etsy shop and we will be designing a simple logo in Affinity Designer.
In this class, I will walk you through my process on how to create a simple hand drawn font. I will take you through my whole process of creating a hand drawn font from ideation, sketching, digitizing in Affinity Designer and glyphs mini.
“I'm new to using Affinity Designer and was able to follow this class easily. This was a great class and I'm excited that I feel more comfortable with Affinity Designer on the iPad. Thank you so much! Posted about 1 year ago”
Marlena Larson
“I started as a complete novice but now I have a solid foundation to continue making my own stickers. The class project was incredibly helpful and Jenny thoroughly guides us through each step. She isn't verbose and gets to the point without compromising clarity. YouTube videos cannot compare to the quality of this class.”
Grace Nutt
“This was such a detailed, and wonderful class on creating digital stickers. It’s a skill I’ve been trying to master for a while and Jenny made the process so easy. Loved it.”
Cardwell and Ink Design
