Elevate Your Brand or Etsy Shop Through Packaging Design Using Affinity Designer
In this course, we are going to be building on establishing our brand identity through a packaging suite. We will explore the design process in Affinity Designer.
Hello everyone welcome to my latest skillshare class. I’m Jen Lezan and I’ll be your teacher for this course. I’m a freelance graphic designer, illustrator and educator based out of the midwest and I run Bella + Sophia Creative studio. You may know me from my previous courses on skillshare or from my YouTube channel: The Freelance Life where I share behind the scenes of tuning my creative business as well as creative design and art tutorials. In addition to my creative work, I’ve been teaching as an adjunct professor in higher ed for nearly 10 years. I often teach marketing and design courses and I wanted to bring another one of my favorite courses: Packaging Design to the digital space for small business owners who are looking to bring their branding to the next level with packaging design. This will is the second class in a 2 part series dedicated to branding. If you have not taken the first one and need to create a logo for use in this class - please make sure you check out: The basics of Branding and Logo design Using Open Source Assets in Affinity Designer for Small Businesses
What you will learn
In this course, we are going to be building on establishing our brand identity through a packaging suite. Before we do any designing we will be re-capping branding identity and how it is applied in packaging design. We will also discuss the evolution of packaging and how it is now used to implement branding for companies and we will further explore the design process as it applies to packaging design.
We will discuss the importance of research and how it can impact the direction of packaging design as well as the packaging design essential criteria - which is a starting point and foundation for strong packaging design. Finally, we will take what we learned and apply to a project. We will be creating packaging elements for use in shipping small products for something like an Etsy shop. We will be working in Affinity Designer to build out our elements in the software.
Who this class is catered to:
This class is catered to the beginner designers or small business owners who are looking to create a packaging suite. We will be going over some basics and theory in packaging design that will help familiarize you with the industry. Some knowledge in Affinity Designer will be helpful, but I’ll be sure to walk you through the basics of understanding the tools we will be working to create your packaging elements.
Select from 3 different options
Ala Carte | Individual Course
In this course, we are going to go over the Basics of branding, understanding what a brand identity is and why it is important for your creative small business or etsy shop and we will be designing a simple logo in Affinity Designer.
In this course we will be focusing on the importance of marketing plans and why they are an integral part to any freelance or small business strategy - whether you are a creative or not, this video will help you develop your marketing plan.
In this class will will learn about design for good and go beyond just theory and find ways to apply it in our every day practice and in our communities. I will then walk you through creating your own cause related project in Affinity Designer.
“this class has given me so much inspiration and was very helpful :) ”Chelsea Mcgibbon
“A very informative course. It gave me a lot of ideas for my own shop.”Jon Williams