About this class

Class Description

Hello everyone welcome to my latest skillshare class. I’m Jen Lezan and I’ll be your teacher for this course. I’m a freelance graphic designer, illustrator and educator based out of the midwest and I run Bella + Sophia Creative studio. You may know me from my previous courses on skillshare or from my YouTube channel: The Freelance Life where I share behind the scenes of tuning my creative business as well as creative design and art tutorials. In addition to my creative work, I’ve been teaching as an adjunct professor in higher ed for nearly 10 years. I often teach marketing and design courses and I wanted to bring another one of my favorite courses: Packaging Design to the digital space for small business owners who are looking to bring their branding to the next level with packaging design. This will is the second class in a 2 part series dedicated to branding. If you have not taken the first one and need to create a logo for use in this class - please make sure you check out:  The basics of Branding and Logo design  Using Open Source Assets in Affinity Designer for Small Businesses


What you will learn

In this course, we are going to be building on establishing our brand identity through a packaging suite. Before we do any designing we will be re-capping branding identity and how it is applied in packaging design. We will also discuss the evolution of packaging and how it is now used to implement branding for companies and we will further explore the design process as it applies to packaging design. 

We will discuss the importance of research and how it can impact the direction of packaging design as well as the packaging design essential criteria - which is a starting point and foundation for strong packaging design. Finally, we will take what we learned and apply to a project.  We will be creating packaging elements for use in shipping small products for something like an Etsy shop. We will be working in Affinity Designer to build out our elements in the software. 

Who this class is catered to: 

This class is catered to the beginner designers or small business owners who are looking to create a packaging suite. We will be going over some basics and theory in packaging design that will help familiarize you with the industry. Some knowledge in Affinity Designer will be helpful, but I’ll be sure to walk you through the basics of understanding the tools we will be working to create your packaging elements.

Course curriculum

    1. Skillshare-Course-12-Part2

    1. Skillshare-Course-12-Part3

    1. Skillshare-Course-12-Part4

    1. Skillshare-Course-12-Part5

    1. Skillshare-Course-12-Part6

About this course

  • $20.00
  • 18 lessons
  • 2 hours of video content

Discover your potential, start creating today!

Pricing options

Select from 3 different options

Meet your Instructor

Jennifer Lezan

Designer | Illustrator | Educator

Hello! Welcome to The Creative Studio | Learn-Design-Create, my name is Jen. I am a Chicago-born Latinxer (I'm a proud Puerto Rican and Mexican American) millennial, an educator, and a freelance creative with experience in graphic design, digital media, illustration and surface pattern design. I am also a mother of two who is in on a mission to reach all the creative goals I've set for myself while trying my best to be a positive influence on the world. I have 10+ years of experience in the fashion and creative marketing industry in both the corporate world and teaching as a professor in Higher Education. Over the last 3+ years, I have taught and connected with over 13,000 students online. I am working on building course offerings that bring people a new perspective and opportunity to take your design and art skills to a new level. I am pushing for continued growth, running my indie studio, Bella+Sophia Creative, while also using my skills to help others interested in starting a career in the creative industries. My hope is to inspire others through creativity and help you find your creative voice. I look to inspire others as much as I look to be inspired. I'm so excited to get to know all of you! I am SO glad YOU are here!

Social proof: testimonials

“this class has given me so much inspiration and was very helpful :) ”

Chelsea Mcgibbon

“A very informative course. It gave me a lot of ideas for my own shop.”

Jon Williams